062821 Study Session Mins Adopted • North
Augusta
South Carolina's Riuerfront
MINUTES OF JUNE 28, 2021
Briton S. Williams, Mayor
J. Robert Brooks, Councilmember
Pat C. Carpenter, Councilmember
Jenafer F. McCauley, Councilmember
David W. McGhee, Councilmember
Eric H. Presnell, Councilmember
Kevin W. Toole, Councilmember
• ORDER OF BUSINESS
STUDY SESSION
The Study Session of June 28, 2021 for the City Council of the City of North Augusta, having been duly
publicized,was called to order by Mayor Williams at 6:00 p.m.and also streamed online for public viewing
at the City Facebook page: "City of North Augusta — Public Information" and City YouTube page: "City of
North Augusta Public Information." The Study Session adjourned 7:39 p.m.
Per Section 30-4-80(e) notice of the meetings was sent out by email to the current maintained "Agenda
Mailout" list consisting of news media outlets and individuals or companies requesting notification.
Notice of the meetings was also posted on the outside doors of the Municipal Center, the main bulletin
board of the Municipal Center located on the first floor, and the City of North Augusta website.
Members present were Mayor Williams, Councilmembers Brooks, Carpenter, McCauley, McGhee,
Presnell,and Toole.
Also in attendance were James S. Clifford, City Administrator; Rachelle Moody, Assistant City
Administrator; Kelly F. Zier, City Attorney; Cammie T. Hayes, Chief Financial Officer; Thomas C. Zeaser,
Director of Engineering and Public Works; Karl Waldhauer, Superintendent of Facilities and Programs/
Parks, Recreation,and Tourism;;James E.Sutton, Director of Public Services;John C.Thomas, Director of
Public Safety; J.D. McCauley, Manager of Human Resources; and Ricky Jones, Manager of Information
• Technology.
Minutes of Study Session of June 28, 2021
ITEM 1. Main Street: Presentation to Council
• Avery Spears-Mahoney, Executive Director of North Augusta Forward, presented an overview of the
Main Street approach to Economic Development and will present details on the amenities initiative on
which the North Augusta Forward Design Committee has been working.
Please see ATTACHMENT#1 for a copy of the PowerPoint presentation slides.
ITEM 2. FY2022 Budget Workshop: Council Discussion
Jim Clifford,City Administrator,and Cammie Hayes, Chief Financial Officer,facilitated Council's
discussion of the City's Consolidated Budget for the Fiscal Year 2022. Council gave guidance and
direction for ranking priorities in the annual budget writing process.
Please see ATTACHMENT#2 for a copy of the PowerPoint presentation slides.
Mayor Williams announced the Living History Park will hold an Independence Day Celebration on July 4"
from Noon until 3:00 p.m. The Declaration of Independence will be read at 1:00 p.m. He also noted the
City is co-sponsoring the July 411 fireworks following GreenJackets baseball game at SRP Park.
Councilmember Carpenter requested a "No Dogs Allowed" sign be placed at the Riverview Park Splash
Pad.
• APPROVED THIS DAY OF Respectfully submitted,
pritonS
2021.
Sharon Lamar
ams City Clerk
•
ATTACHMENT#1
Downtown Roadmap
• Visual Strategic •
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The Main Street Approach -
The Main Street Approach is a Dme-te4tetl fmmewolktur community-0rNen,comp[ehensive revitalisation.
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Main Street = Economic Impact
Downtown Roadmap
A Visual Strategic Plan
Said most simply.The Downtown Roadmap Is a'visual Strategic Plan'to guide the
near-term efforts of strategic partners tasked with implementing plans, projects, and
initiatives that are focused on thoughtful downtown economic development and
appropriate physical realm revitalization.
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MARKET ANALYSIS
REFINING DOWNTOWN
GETTING ORGANIZED
DOWNTOWN ROADMAP
•
ANALYSISMARKET
Understanding the Local Market Dynamics
North Augusta 30-Minute Drive Time
Leakage_ Leakage
Full-Service Sl l million/year $12 million/year 5.mom restaurants
Restaurants
Snack and Non- $2.3 million/year S23 million/year 8 new food related
Alcoholic Beverage businesses
Bars
Specialty Food $1.6 million/year $21.2 million/year 1 co-op style store.
2-3 specialty food
stores,farmers market
food hall
Clothing $2.5 million/year S7.8 m/year(Men's) 2-3 targeted clothing
S3.5 m/year(Womerfs) stores
$105 m1year Farm
Furniture/Home $3.4 million/year N/A 2-3 stores(home
Furnishm s furnishings focus
Ronal.Gigs,Art S3.0 million/year S3.4 m/yS(Florists) 3-4 additional stores
$15.7 m/yS(Gifts)
$10.4 m Art
•
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MARKET ANALYSIS
MARKET CONCLUSIONS
• The success of downtown North Augusta hinges on food
related retail from both a local and regional perspective.
• Downtown North Augusta's retail will thrive on growing the
food category.
• The community has and is expected to continue to grow in
population.
• Income levels are good both locally and regionally.
• The market is clearly underserved in certain categories.
REFINING DOWNTOWN
Simple Investment for Maximum Impact
Design Elements
Traffic Calming - Improving Pedestrian Safety & Comfort
Parking Opportunities
Gateway Sites
Linkages & Connections
Fagade Enhancements
Vibrancy Amenities
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REFINING DOWNTOWN
jj OPPORTUNITIES
JGeorgia Avenue
r ` - T,,ih,Canrmg Inipiove Pgdestnan Safety&Cum(on
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S.tc&Vibrancy Amenities
Parking
Explore Off Street Opportunities
F� Public&Private Opportunities
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r Connect Downtown&Rrverfiont
Explore&Celebrate the Alleys
Gateway Site/old Carpet Building
M Reuse&New Development Opportunity
Ar •AL 'Hpnge Poini Connection
Outdoor Amenities
Facades
Enhancements&Activation
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ORGANIZEDGETTING
north augusta
D 0 W N T 0 W N
a Main Stmt community
NA Forward is focused on initiatives that enhance the quality of life in North Augusta.
Currently our primary area of focus is creating a vibrant, sustainable Downtown.
To accomplish this task, NA Forward joined the Main Street America program.
We chose Main Street America because we both believe:
-Downtown is the heart and soul of our community.
-Downtown revitalization has to be locally powered.
-Downtown has unique character that connects our past to our future.
•
ORGANIZEDGETTING
A Clear Mission & Vibrant District
Main Street is a Community-Driven Approach. Broad based public and private
sector partnerships are critical to a successful and sustainable revitalization effort.
What Are the Four Points? ECONOMIC VITALITY focuses on capital incentives and other
economic and financial fools to assist new and existing businesses.
catalyze property development and create a supportive environment
for entrepreneurs and Innovators that drive local economies.
DESIGN supports a community's transformation by enhancing the
phvslcai and visual assets that set the commercial district apart.
::OMMUNITYLF PROMOTION positions the downtown or commercial district as the
IrSFORMPiION
center o/the community and hub of economic activity,while seating a
positive image that showcases a community's unique characteristics.
ORGANIZATION Involves seating a strong foundation for a
sustainable revitalization effort including cultivating parmershlps,
community InvoNement and resources for the district.
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GETTING•
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THIRD THURSDAY
MAY 28TH 5-BPM
ROCK HUNT + LIVE MUSIC D O W N T O W N
Downtown North Augusta MERCHANT S
PAlto EUt&AI Au LOW
ALLIANCE
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GETTING ORGANIZED
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RETAIL STARTUP CONTEST
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GETTING ORGANIZED
A TASTE OF FUN
A TASTE OF RELAXATION
A TASTE OF THE TIMES
A TASTE OF YOUR CHILDHOOD
north augusta
D O W N T O W N
a taste of ca reLna
GETTING ORGANIZED
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A TASTE OF
THE OUTDOORS
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A TASTE Of
YOUR CHILDHOOD
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OOW NTOWN
GETTING
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Successful revitalization is achieved and sustained only
when those that benefit from a vital community are
engaged in guiding and supporting the process.
Every aspect of the Main Street approach depends on
a proactive effort to work with downtown and
community leaders to address revitalization.
Main Street is a community-driven approach!
•
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GETTING ORGANIZED
"Coming together is a beginning.
Keeping together is progress.
Working together is success."
— Henry Ford
Design Committee
Streetscape Amenities Plan
• Design is the program area that concentrates on the
appearance and function of everything that is visual in
downtown.
• Design improvements are important to economic
revitalization.
-The appearance of downtown is the first visual impression
visitors get - that visual impression shapes visitor perceptions
and experiences.
•
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ATTACHMENT#2
•
CITY OF NORTH AUGUSTA
4
2022 Budget Planning
Study Session
N'i p
Augusta
South carollnas rtivafroni
•
FY 2022 BUDGET CALEN7DAR
Dav Date Action Responsible Official(s) !,
y Monday June 28 Budget Workshop Mayor and City Council
Wednesday July 7 Send budget request letters City Clerk
Monday July 12 Budget Preparation Data Input CFO
Available to Directors-June 30.
2021.YTD Balance Complete
Friday July 23 Revenue Estimates.Employee Leadership Team
Allocation Sheets.&Vehicle and
Machinery Lists Due
Friday August 6 Budget Requests Submitted by Leadership Team
Leadership Team
Monday August 23 Begin Budget Meetings with City Administration and
Directors Managers Directors/Managers
Tuesday August 31 Proposed Budget Completion City Administration and
CFO
Thursday September 16 Proposed Budget Submitted and City Admimstatioa
Delivered to Mayor and City CFO.City Clerk
Council
Monday September 20 Council Study Session Mayor and City Council
•
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General Fund Revenues
By Source of Funds
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General Fund Expenditures
By Purpose
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General Fund Expenditures
By Function
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2022 Budget Administration Priorities
► Downtown/Main Street Initiatives
► Bond rating improvement initiatives to include fully funding of 2
mills to the Capital Projects Fund
P. Employee compensation and benefits
► Maintenance of current facilities, equipment and infrastructure
► Director input and priorities for departments
•
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2022 Budget Council Priorities
► Requests may be submitted to Administration via email through ;
July 9°i
► Summary of requests and funding strategies will be
communicated to Mayor and Council
► Budget questions may be submitted to Administration and will be
distributed to departments as necessary
•
•
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