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102819 Study Session Backup Materials VSouth Carolina • Brief History • Program Structure • Next Steps IluuimNl dssoco ma of South Canliva' National Network MAIN STREET AMERICA' COOrOInatl ,Mdei: m..mwie. amwm O•k � ApII II � :Ilull111 The Program: - Approach ECONOMIC VITALITY PROMOTION Strengthening the existing Sailing a positive image of economic assets; expanding and downtown based on the authentic diversifying the economic base creative aaaeta of the community. Sense of Vitality Sense of Activity DESIGN Improving the physical aspects of downtown. Sense of Place NIp�N S7 Rf.t_�. Main Street Guiding Principles 2. Incremental 3. Community-driven 4. Public-Private effort 5. Build on existing assets 6. Quality 7. Change 8. Implementation . - • Smith c1l'ofina. MAIN STREET State Network & Supporting Services Vision Development • Asset Mapping • Vision & Mission Development • Economic Positioning Statement Development Community Transformation Strategy Development • Step 1 —Transformation Strategy Identification • Step 2 —Strategy Development& Implementation • Step 3 — Progress Assessment Organizational & Leadership Development • Board training • Director trainings: quarterly trainings,orientation,Main Street 101, regional meetings Specialized Technical Assistance • Market Study • Branding • Storefront Design • FoSade Design •South Carolina• State Network & Designation Participation in Quarterly Trainings Aspiring Member I Engaged Level IMAIN STREET AMERICA" • Completing 3 years of start up programming with direct assistance • Developing plans: communications,funding and action W"d d�phoge m Classic Member I Graduate Level MAIN STREET • MSSC assistance in implementing the Main Street Approach SOUTH CAROLINA • Full-time Main Street Director,volunteers and program up and running Accreid, Member I Mu LeVO Work with other communities to train boards and committees Successfully integrated Main Street program into the community • MSSC assistance continues—trainings, networking and mentoring • 2 year renewal cycle •South Carolina d AIAINSTREET State Network & Designation AMERICA' N anraasn'P++rp— I� MAIN STREET (O ' 9 SOUTH CAROLINA Roster Central Dillon Fountain Inn Newberry Pageland Walhalla Asairir`. Camden Clinton Cheraw Kingstree+North Augusta Classic Aiken♦Beaufort*Bennettsvil le+Clinton*Gaffney+Georgetown Greenwood♦Hartsville♦Florence♦Lancaster♦Lourens*Ma nning Moncks Corner*Orangeburg+Summerville+Sumter*Williamston Aligoomfth •South ( arolina Main Street Approach° MAIN STREET C AMERICA Results fo.1), People y 0 Bring people together-connector, Define benchmarks aiT,b� consensus builder Track&monitor E , progress Instill sense of ownership in revimlizatiol Package value –engagement • Promote results Lead and build leadership • Proactive,strategic,fan- ._ Advocate,value diverse angles driven m Team builder,coach,cheer leader ORGANIZATION PROMOTION „ C i¢C a Manage °� Knowledge • Develop structure,processTTeRstOrme�toa Foster education& awareness • Coordinate planning strat¢yLRE Build understanding of community • Manage human&financial interests,consumer behavior resources Lead Awareness of market reach, Define strategy while managing targets,conditions,opportunities details • Keep focus on overall program •South CarollOa- 2019 Main Street Work Plan Committee Economic Strategy: Project: Event date or Project Completion date: Anticipated Results/Measures of Success: Chair/Person Responsible: Phone: E-mail; Project Team Members: Task. Responsibility Time Cost Revenue Volunteer Staff Xours Progress/Completion/Comments table Nours Needed Measurements of Success TOTAL: S S •South Carolina• Local s • • • Nonprofit • • f �NoaPTofit 1 r I Organization Design Promotion Economic Vit. Chair Chair Chair Chair PR Inviting appearance Image & branding Demographics& stats Advocacy Pedestrian access Special events Business retention Volunteer engagement Signage Retail promotion Business expansion Networking Master planning Business attraction Local Main Street Program Roles & Responsibilities ❑ Fiscal responsibility for financial planning and management ❑ Established PRIORITIES and ensures planning & implementation alignment r between work plan& budget ❑ Ensures program is well-funded —leading & supporting fund development ❑ Develops & implements specific initiatives, activities& materials that foster Organization funding for the program Committee • Partnership/Membership Campaigns • Fundraising Events&Activities ❑ Develops, plans& implements initiatives that raise funds for specific committee's Other efforts Gas ❑ Supports fundraising activities of the organization ❑ Provides strategic leadership to board and committees in planning,coordination & management of resources ❑ Serves as a public relations ambassador promoting value of revitalization& organization •South Carolina• Private & Public Sector Partnerships: Finding common ground • • • . • VITALITY Organizational Value Programming Value • Dedicated focus & • Work with property owners on building improvements & business development management • Collaborate with business owners to promote and support local economic base • MS as instrument for • Instrument of support for job creation community engagement • Foster a center of community and cultural hub • Coordinate with businesses • Help define and promote brand for downtown & property owners • Work with district & community to market positive image of downtown and • Gather additional community investment for revitalization •South Carolina DOWNTOWN ROADMAP A Downtown Roadmap was conducted in February 2019. This was a quick, strategic community assessment with immediate and highly illustrative deliverables. The deliverables: • market assessment collateral • illustrative plans • design renderings • branding • marketing-related graphic collateral • Implementation strategies Within three days,the local Main Street Program and municipality outlined needs. The Roadmap team delivered prioritized recommendations and specific implementation tactics that form a strategic framework to guide North Augusta's downtown revitalization activities for the next 3-5 years. Survey: Understanding the Local Market Dynamics 1 458 responses Downtown Atmosphere,Rate 1 to 5 Downtown Functionality and Character w.,..im :.o-" Top Trends - #1 Responses for . . . Types of Types of Types of businesses needed services needed activities needed Restaurants Meeting/Event Space Live Music & Events J®/\ DOWNTOWN ROADMAP FOOD CLUSTER /`9, Category: Full-Service Restaurants DOWNTOWN ROADMAP Local Leakage: $11 million/year Regional Leakage 30 Min: $12 million/year Opportunity: 5+ More Restaurants 0 Category: Snack and Non Alcoholic Beverage Bars Local Leakage: $2.3 million/year* Regional Leakage: $23 million/year r Opportunity: 8 new food related businesses i 1 Category: Specialty Food Local Leakage: $1.6 million/year Regional Leakage: $21.2 million/year ( _ Opportunity: 1 co-op style store, 2-3 specialty food stores, farmers market, food hall. *Saturated grocery store market MICRO-RETAIL Micro-retailing is a viable model for both the developer and small business by maximizing the number of tenants and , lessening the overhead costs for each startup. �- Downtown NA currently has 35,000 SF available consisting of only 3 properties. Micro-retailing will increase retail-ready product downtown, bring in new businesses and attract residents and visitors on aI daily basis. s� Opportunity to turn 3 available r .� properties into 10 or more. :vtY �pj� fpr t )OWNro NROADMAP PROGRAMMING & EVENTS Food Truck Festivals Potential Site 7—� IDOWNTOWN ROADMAP j� kl ,, I OPPORTUNITIES Georgia Avenue Traffic Calming - Improve Pedestrian Safety & Comfort r Streetscape& Landscape Enhancements Site& Vibrancy Amenities Parking Explore Off Street Opportunities Public& Private Opportunities Linkages Connect Downtown& Riverfront Explore& Celebrate the Alleys Gateway Site/Old Carpet Building Reuse & New Development Opportunity 'Hinge Point' Connection Outdoor Amenities 9 Facades Enhancements& Activation DOWNTOWN ROADMAP Current View DOWNTOWN ROADMAP ,, Georgia Avenue = • Traffic Calming - Improve Pedestrian r Safety &Comfort • Streetacape& Landscape Enhancements Site & Vibrancy Amenities Suggested enhancements I »�Faso DOWNTOWN ROADMAP BUENA VISTA n - .v�.ea so•u ' sa. v,Moy m,u: � tare r 1 v Georgia Avenue - Aerial I1- Traffic Calming . Improve Pedestrian 1� 1 Safety & Comfort _ IYV EE= r¢� — Streetscope & Landscape Enhancements JJII Site & Vibrancy Amenities Potlt � I' CLIFTON AVE r I� i t s — ll I , 0 MAIO Georgia Avenue Crosswalk Suggestions • Traffic Calming - Improve Pedestrian Safety & Comfort Site & Vibrancy Amenities Vibrancy Amenities �' �� Qt Populate the public realm(especially sidewalks•but also pocket p.rk, with amenities for placemaking and partner collaboration) '—� _ - • Chairs j • Benches • UmbrellasA. I H -x Fire • Bistro Tables .ate 3F " J • Interactive Art • Interactive Games i I Y • _ _I 1 rt. Vibrancy Amenity Example (Lake City) yy+ Putt-putt -- a t 4# ,,. . , tl = _•fir I Gateway Site/Old Carpet Building • Reuse & New Development Opportunity i 1 'Hinge Point' Connection V • Oadoo,Amenities -- i - � Old Carpet DOWNTOWN ROADMAP Current View Gateway Site/Old Carpet Building Reuse & Nev, Development Opportunity • 'Hinge Point' Connection m , Outdoor Amenities 1� ^= 4rMc x �• 1 tls °�+� Current View Linkages Connect Downtown& Riverfront .;ra ; � Celebrate the walk 1 IN n r bpd j /n AL9 J t y Suggested enhancements DOWNTOWN ROADMAP a gg North ORTN RV4VSTA.S< ' E� Augusta ^1011TH AUGUSTA south carolina�S I u Alit II PARRS, RECREATION CHAMBER 8 TOURISM • �� . AIKEN Ww— � f ROO STOP M �yNodh Augusta GREENJACKETS NORTH AUGUSTA,S( 'A,,,, lh°A� NORTH AUGUSTA AREA BRANDS STUDY =_10WN TOWN ROADMAP VA TASTE OF CAROLINA north augusta north augusta FARMERS OOWNTDWN MARKET north augusta A TASTE OF LIFE ON THE WATER : POP RIVERFRONT LI ` FORWARD RETAIL STARTUP CONTEST GAME north augusta NIGHT GR E EN EW AV - THE RINK RINK FOOD SUGGESTED DOWNTOWN BRANDS [pyo„µlll66K HALL am--c-M SUGGESTED BRAND STATEMENT We have a seasoned past. Our history combines the ingredients of multiple places united by the vision of a man to create a city on a bluff overlooking the Savannah River. Our past is reflected in historic homes, lasting businesses, and rich memories. We have a zest for life. We transformed a railroad into a Greeneway for the people, we reinvented a brickyard as a ballpark for the region, we reconnected to our river once ignored. We savor the opportunities ahead. We are reinvigorating partnerships among North Augusta Forward, the City, the Chamber, and even Augusta itself. We have a place at the table for you. Indulge in the opportunities to shape our future, so that others can experience the North Augusta we know. A hometown feel, a pace apart, a place unique A Taste of Carolina We are Downtown North Augusta. As NEXT STEPS • Review current Development Code regulations and review process to ensure consistency, clarity, and confidence in the development process. • Provide a streamlined process to help investors and the community to develop without untimely delays, inconsistent application of regulations, and transparency of process. • Establish downtown overlay regulations as a separate document. • Create illustrative regulations for the overlay district that are descriptive and honor the true character of downtown. • Provide a 'Business Startup'/'Business Development Guide'. • Clarify Roles of City, Chamber, NAF. • Develop a strong communication plan with a solid message that connects regularly with the community and promotes clear opportunities for involvement and support. • Define committee roles to help organize and implement projects and activities. • Develop a volunteer leadership plan that outlines the process and defines opportunities for participation. i"a ROADMAP Illustrative "Can Do" Guidelines Example R11h iLe I 17 5 SON - NEXT STEPS • Main Street is a Community-Driven Approach. Broad based public and private sector partnerships are critical to a successful and sustainable revitalization effort. Actively engage the community for involvement and buy-in. • Use the downtown roadmap to continue to build consensus and confirm direction. Outcome 4 Shared leadership, increased stewardship and greater momentum. •Soalh Carolina MASC NOPR AUGR 411 c —isStae N FORWARD Irene Dumas Tyson, AIC,,, oteAucidft Aw iotA •.mens x .... PO Box 12109 BOUDR r.l armor of Plmn'ne l Corporne Assotlat. Jeno C. B9UIWare Colombia,SC 29211 A-rysy..eo-M.hon.r eOUDREAUX Y vmvsowmox 1519 Su~St. Manager 0:803.354.4792 Columbia,SC 29201 Main Street SC C:803.361.4164 8007990247 x 126p 0ulware@marc lc www jb .masc.sc z .�nulh+� ( .irulln.i�