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102819 Study Session Memo Administration Department North Augusta South Carolina's Muerfront Interoffice Memorandum TO: Mayor and City Council FROM: B Todd Glover City Administrator DATE: October 25,2019 SUBJECT: Study Session Date of Monday October 28,2019 A study session of the North Augusta City Council has been scheduled for Monday.October 28,2019 at 6:00 p.m. in the Municipal Center 3i° Floor Council Conference Room located at 100 Georgia Avenue. The following is among the topics for discussion and review: ITEM L PUBLICSAFETY, Presentation of New Fire Apparatus John Thomas,Director of Public Safety will present the recently acquired 2019 Pierce Saber fire truck. The apparatus was purchased with capital project sales tax(CPST)funding. ITEM2. ECONOMIC DEVELOPMENT: Main Street South Carolina presentation—Council Discussion Jenny Boulware from Main Street South Carolina will share an informational presentation about their report from earlier this year. 4OO • South Carolina • Brief History • Program Structure • Next Steps National Network 4 MAIN STREET AMERICA m a'�,a.a vann.n: o*s Awa. cwnh-vne. ary wa. The Program: - Approach ECONOMIC VITALITY PROMOTION Strengthening the existing Selling a positive image of economic assets; expanding and downtown based on the authentic diversifying the economic base creative assets of the community. Sense of Vitality Sense of Activify DESIGN Improving the physical aspects of downtown. Sense of Place MAIN STREET Main Street • • Principles Build2. Incremental 3. Community-driven 4. Public-Private effort 5. on existing Quality assets6. 7. Change 8. Implementation . - f1 Mp1N STREET State Network & Supporting Services Vision Development • Asset Mapping • Vision & Mission Development • Economic Positioning Statement Development Community Transformation Strategy Development • Step 1 —Transformation Strategy Identification • Step 2 —Strategy Development& Implementation • Step 3 — Progress Assessment Organizational & Leadership Development • Board training • Director trainings: quarterly trainings, orientation, Main Street 101, regional meetings Specialized Technical Assistance • Market Study • Branding • Storefront Design • Facade Design •South Carolina• State Network & Designation • Participation in Quarterly Trainings Aspiring Member I Engaged Level 0000AMERICA' STREET AMERICA' • Completing 3 years of start up programming with direct assistance • Developing plans: communications,funding and action W004 IRakv1PA09 M Classic Member I Graduate Level MAIN STREET • MSSC assistance in implementing the Main Street Approach SOUTH CAROLINA • Full-time Main Street Director,volunteers and program up and running Accredited Member I Master 1 c" • Work with other communities to train boards and committees Successfully integrated Main Street program into the community • MSSC assistance continues—trainings, networking and mentoring • 2 year renewal cycle •South Carolina c51 MnINSTREET State Network & Designation AMERICA- 'P u+ti mtmq P"h'v, MAIN STREET 2019 SOUTH CAROLINA Roster Central Dillon Fountain Inn Newberry Pageland Walhalla Aspiring Camden*Clinton+Cheraw ',Kingstree*North Augusta Classic Aiken♦Beaufort*Bennettsville*Clinton 1 Gaffney*Georgetown Greenwood♦Ha rtsvi Ile♦Florence♦Lancaster♦Laurens*Manning Moncks Corner+Orangeburg+Summerville*Sumner+Wil liamston • Smith Carolina Main Street Approach° IMAIN STREET AMERICA' q Results fol, , People ro n • her A Bring people together-connector, Define benchmarks a11,101 0, Track&monitor progress ' consensus builderInstill sense of ownership in revitalization Package value —engagement • Promote results Lead and build leadership • Proactive,strategic,fact. Advocate,value diverse angles driven pt Team buildeq coach,cheer leader Of MAIllIVATM ..S m C Fq�n a Managen 'c Knowledge Develop structure,process •`aO�/Or11t11Vp0 Foster education& awareness Coordinate planning +trarygieti Build understanding of community Manage human&financial interests,consumer behavior resources Lead Awareness of market reach, • Define strategy while managing targets,conditions,opportunities details • Keep focus on overall program •S011lh L arOlina 2019 Main Street Work Plan Committee Economic Strategy: Project: Event date or Project Completion date: Anticipated Results/Measures of Success: Chair/Person Responsible: Phone: E-mail: Project Team Members: Taska Respomibility Time Cosl Revenge Volunteer Staff Xeurs Progress/Completion/Comment, table Hours Needed Measurements of Success TOTAL: t— $ ..Suuth Local Program Structure Nonprofit Model i Zi _N001PTOfiy , � I I Organization Design Promotion Economic Vit. Chair Chair Chair Chair PR Inviting appearance Image& branding Demographics& stats Advocacy Pedestrian access Special events Business retention Volunteer engagement Signage Retail promotion Business expansion Networking Master planning Business attraction .yin lh�' ( ",l... Local Main Street Program Roles & Responsibilities ❑ Fiscal responsibility for financial planning and management I Main Street ❑ Established PRIORITIES and ensures planning &implementation alignment between work plan & budget Board of Directors ❑ Ensures program is well-funded—leading & supporting fund development [O:rganixation ❑ Develops& implements specific initiatives,activities&materials that foster funding for the program ommiffee omml • Partnership/Membership Campaigns • Fundraising Events & Activities ❑ Develops,plans& implements initiatives that raise funds for specific committee's ther efforts Committees ❑ Supports fundraising activities of the organization _ ❑ Provides strategic leadership to board and committees in planning,coordination & management of resources ❑ Serves as a public relations ambassador promoting value of revitalization& organization •South Carolina• Private & Public Sector Partnerships: Finding common ground ECONOMIC PROMOTION VITALITY Organizational Value Programming Value • Dedicated focus & • Work with property owners on building improvements & business development management • Collaborate with business owners to promote and support local economic base • MS as instrument for • Instrument of support for job creation community engagement • Foster a center of community and cultural hub • Coordinate with businesses • Help define and promote brand for downtown & property owners • Work with district & community to market positive image of downtown and • Gather additional community investment for revitalization •South Carolina QW DOWNTOWN ROADMAP A Downtown Roadmap was conducted in February 2019. This was a quick,strategic community assessment with immediate and highly illustrative deliverables. The deliverables: • market assessment collateral • illustrative plans • design renderings • branding • marketing-related graphic collateral • Implementation strategies Within three days,the local Main Street Program and municipality outlined needs.The Roadmap team delivered prioritized recommendations and specific implementation tactics that form a strategic framework to guide North Augusta's downtown revitalization activities for the next 3-5 years. Survey: Understanding the Local Market Dynamics 1 458 responses Downtown Atmosphere.Rate t to s Downtown Functionality and Character I 11 M11 lt n1M­ I .,,..�,.IA..1, Top Trends - #1 Responses for . . . Types of Types of Types of businesses needed services needed activities needed Restaurants Meeting/Event Space Live Music & Events A®,\ DOWNTOWN ROADMAP FOOD CLUSTER I& Category: Full-Service Restaurants DOWNTOWN ROADMAP Local Leakage: $11 million/year Regional Leakage 30 Min: $12 million/year Opportunity: 5+ More Restaurants 0 Category: Snack and Non Alcoholic Beverage Bars Local Leakage: $2.3 million/year* Regional Leakage: $23 million/year Opportunity: 8 new food related businesses S' Category: Specialty Food Local Leakage: $1.6 million/year ,+ Regional Leakage: $21.2 million/year ( „ Opportunity: 1 co-op style store, 2-3 specialty food stores, - farmers market, food hall. *Saturated grocery store market MICRO-RETAIL Micro-retailing is a viable model for both the developer and small business by maximizing the number of tenants and lessening the overhead costs for each '�• . 4 startup. Downtown NA currently has 35,000 SF available consisting of only 3 properties. Micro-retailing will increase retail-ready - product downtown, bring in new businesses and attract residents and visitors on a daily basis. ' Opportunity to turn 3 available properties into 10 or more. A��� DOWNTOWN ROADMAP N PROGRAMMING & EVENTS Food Truck Festivals Potential Site i Is A 0 Wir [ate 4' * �t I/ OPPORTUNITIES Georgia Avenue Traffic Calming - Improve Pedestrian Safety& Comfort Streetscape& Landscape Enhancements Site &Vibrancy Amenities Parking Explore Off Street Opportunities Public& Private Opportunities Linkages -- - Connect Downtown& RNerfront Explore& Celebrate the Alleys Gateway Site/Old Carpet Building Reuse& New Development Opportunity 'Hinge Point'Connection Outdoor Amenities Facades �. Enhancements&Activation DOWNTOWN ROADMAP Current View DOWNTOWN ROADMAP rte. A . Georgia Avenue — • Traffic Calming - Improve Pedestrian �, •'- x1' -. ` Safety &Comfort • Streetscape& Landscape Enhancements • Site & Vibrancy Amenities Suggested enhancements !\OH aILi DOWN TOWN ROADMAP BDFNA VISTA AVE. Mm M 50m Ymnory mnY � j L � Georgia Avenue - Aerial • Traffic Calming - Improve Pedestrian Safety & Comfort .f_-E-gLi rte.: ` E F T T -- • Streetscape & Landscape Enhancements - 1 • Site & Vibrancy Amenities • y r� `L�. J❑ : a CLIFTON AVE Y -. T ��ORN Georgia Avenue Crosswalk Suggestions • Traffic Calming - Improve Pedestrian Safety & Comfort • Site & Vibrancy Amenities Vibrancy Amenities Populate the public realm(especially I' �- sidewalks, but also pocket parks with amenities for plocemoking and partner collaboration) — • Chairs • Benches ! :_',i • Umbrellas A, f 1 W • Bistro Tables 3 F • Interactive Art • Interactive Games w " Vibrancy Amenity Example (Lake City) Putt-putt 4 Gateway Site/Old Carpet Building y Reuse & New Development Opportunity •., ', • 'Hinge Point' Connection • Outdoor Amenities Old Carpet ' t Store � I . r � DOWNTOWN ROADMAP -- t Current View Gateway Site/Old Carpet Building Reuse & New Development Opportunity 'Hinge Point' Connection R! Outdoor Amenities i` )I [� �•le�ev n. 1 � k7+ Current View Linkages Connect Downtown& Riverfront Celebrate the walk ad r i Ji ' w i DOWNTOWN ROADMAP Suggested enhancements 1 North • Al � 1 NOPTH PUGUSTR.SC • tis 'ORtH AUGUSTA � �„ • � ti, 4II�I ( 711uIll Hlti )�R � I�I nll( PARK& TOURRSMTION CHAMBER �JNA u'AIKE •��, I '� I'd wc% , �' Udho GREENJACUT$ GRTNAUGUSTAS( a DOWN I 149A ROADMAP NORTH AUGUSTA AREA BRANDS STUDY LI\' A TASTE OF CAROLINAnorth augusta north augusta FARMERS DOWNTOWN MARKET north augusta �� PO P flI h augNT lJ� FORWARD RETAIL STARTUP CONTEST GAME north augusta NIGHT G R E E N E W A V THE RINK THE FOOD SUGGESTED DOWNTOWN BRANDS RINK HALL CO.RINK I'll, ate...-- SUGGESTED BRAND STATEMENT We have a seasoned past. Our history combines the ingredients of multiple places united by the vision of a man to create a city on a bluff overlooking the Savannah River. Our past is reflected in historic homes, lasting businesses, and rich memories. We have a zest for life. We transformed a railroad into a Greeneway for the people, we reinvented a brickyard as a ballpark for the region, we reconnected to our river once ignored. We savor the opportunities ahead. We are reinvigorating partnerships among North Augusta Forward, the City, the Chamber, and even Augusta itself. We have a place at the table for you. Indulge in the opportunities to shape our future, so that others can experience the North Augusta we know. A hometown feel, a pace apart, a place unique A Taste of Carolina 9� We are Downtown North Augusta. NEXT STEPS • Review current Development Code regulations and review process to ensure consistency, clarity, and confidence in the development process. • Provide a streamlined process to help investors and the community to develop without untimely delays, inconsistent application of regulations, and transparency of process. • Establish downtown overlay regulations as a separate document. • Create illustrative regulations for the overlay district that are descriptive and honor the true character of downtown. • Provide a 'Business Starfup'I'Business Development Guide'. • Clarify Roles of City, Chamber, NAF. • Develop a strong communication plan with a solid message that connects regularly with the community and promotes clear opportunities for involvement and support. • Define committee roles to help organize and implement projects and activities. • Develop a volunteer leadership plan that outlines the process and defines opportunities for participation. ``'I` D04+;NTOWN ROADMAP Illustrative "Can Do" Guidelines Example EM Y t'i0—, APOCv2Ii Gu mitRlpI ement Vr I na AA r U-4 9 Tn Now NEXT STEPS • Main Street is a Community-Driven Approach. Broad based public and private sector partnerships are critical to a successful and sustainable revitalization effort. Actively engage the community for involvement and buy-in. • Use the downtown roadmap to continue to build consensus and confirm direction. Outcome 4 Shared leadership, increased stewardship and greater momentum. •sou(11 Carolina T.A ewis 5ae1 FORWARD Irene DOMOB Ty401r AICP,AsesaN AIAMA5C1411 GNNO achuecN,•I I Co.Paai•bro.in• e-iap.u..-b*rwr sc PO Box 1]109 A,.,,y se•...-M.Fw.y BOUDREAUX Jenny C. Boalware CObmbia,5C 39411 wrtneulwtton 15195umM1r ss. Manager 0:803.354.4794 Col.bm,SC 39301 Main SireeY$C C:803.361.4164 8037990347 n 136p www.masc.sc BAulrsPI�O 'tzd G m Lb-Iware�mascsc 4nah